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Custom builds

A CRM built exactly around your business.

my-crm started as a real-estate CRM — but the same team builds bespoke CRMs and internal tools for any business whose workflow doesn't fit off-the-shelf software. You describe the problem; we build the system.

What we build

Whatever your team runs on

Bespoke pipelines & workflows

Model exactly how your business works — stages, statuses, approvals and hand-offs that fit your process, not a template.

Role-based access

Teams, hierarchies and permissions so each person sees and does only what they should — enforced at the data layer.

Automations & SLAs

Auto-assignment, reminders, escalations and time-based rules (like our 3-hour lead SLA) that keep work moving on their own.

Integrations

Connect WhatsApp, listing portals, payment, e-signature, accounting and any API your team already relies on.

Built-in AI assistants

An assistant that answers questions about your data, drafts messages and takes actions — scoped to each user's permissions.

Dashboards & reporting

Live KPIs, leaderboards and exportable reports so managers see performance and accountability at a glance.

How it works

From idea to launch

1

Discovery call

We learn your workflow, users, and the problem you're solving.

2

Scope & quote

A clear plan, timeline and fixed quote — no surprises.

3

Build & iterate

We build in short cycles and show you working software throughout.

4

Launch & support

We deploy, onboard your team, and keep improving it.

Tell us what you need

Share a few details and we'll come back within one business day with initial thoughts and next steps. The more you tell us about your workflow, the sharper our first response.

  • Fixed-scope quotes — no open-ended billing
  • Built on a modern, secure stack (the same one behind my-crm)
  • Ongoing support after launch

Prefer email? ernest.j@my-crm.dev

Custom CRM enquiry

We'll only use your details to respond to this enquiry.