The CRM your agents will actually use.
my-crm routes every lead within a 3-hour SLA, publishes listings straight to Property Finder, and gives your team an AI assistant that gets real work done — all in one place.
No credit card · Set up your agency in minutes
Works with the platforms Dubai agencies rely on
Everything in one place
A CRM shaped around how you actually sell property
From the first enquiry to the closed deal — and every follow-up in between.
Built-in AI assistant
Ask your CRM anything. It answers questions about your pipeline, drafts follow-ups, and creates tasks and leads on command — scoped to exactly what each user is allowed to see.
3-hour lead SLA
Never lose an enquiry. New leads are assigned instantly; if an agent doesn't act within 3 hours, the lead drops into a shared pool for the team to claim.
One-click to Property Finder
Agents submit listings, admins approve, and they queue straight to Property Finder — with Trakheesi permit and RERA fields built in. Off-market listings stay internal.
Roles that mirror your agency
Admin, director, manager, senior and junior tiers each see exactly the right data — their own, their team's, or the whole company. Enforced at the database, not just the screen.
Reports & leaderboards
Turn activity into accountability. Efficiency reports and commission leaderboards show who's performing — with commission visible only to managers and above.
Prospecting & pro tools
Owner and building lookup, prospecting sheets, WhatsApp outreach — plus built-in tools: bulk image watermarking, PDF merge, and Emirates ID scanning.
AI assistant
Your whole pipeline, one question away
Every agent gets an assistant that knows their book of business. Ask for today's follow-ups, spin up a task, log a lead from a WhatsApp screenshot, or check where a deal stands — in plain English. It only ever sees what that person is allowed to.
- Answers questions about leads, deals & pipeline
- Creates tasks and leads on command
- Reads PDFs and images you send it
- Respects every user's permissions
Lead management
A lead is never left sitting
New enquiries are assigned the moment they arrive, with a live 3-hour countdown. If an agent doesn't make contact in time, the lead is automatically released into a shared pool — where any teammate can claim it. Nothing goes cold, and nothing gets hoarded.
- Instant assignment with a 3-hour SLA
- Auto-release to a shared claim pool
- Full enquiry detail: source, budget, channel
- One-tap WhatsApp from every lead
Pricing
Simple pricing that scales with your team
Start small, add agents as you grow. Book a demo for a plan tailored to your agency.
Starter
For small teams getting organised.
- Up to 5 agents
- Listings & leads
- 3-hour lead SLA
- AI assistant
Team
For growing agencies that want structure.
- Everything in Starter
- Role-based hierarchy
- Property Finder publishing
- Reports & leaderboards
Agency
For large brokerages and multi-office setups.
- Everything in Team
- Prospecting & pro tools
- Priority onboarding
- Dedicated support
Prices are indicative — confirm your plan on your demo call.
Frequently asked questions
Is my-crm built specifically for Dubai and the UAE?
Yes. It's designed around how UAE agencies actually work — AED pricing, Trakheesi permit and RERA fields, Property Finder publishing, and WhatsApp-first contact.
Does it publish listings to Property Finder?
Agents submit a listing, an admin reviews and approves it, and it's queued for Property Finder. Off-market listings stay internal to your team.
Can I control what each agent sees?
Yes. Five role tiers — admin, director, manager, senior and junior — each see only their own, their team's, or the whole company's data. It's enforced at the database level with row-level security.
What does the AI assistant actually do?
It answers questions about your leads, deals and pipeline, creates tasks and leads on command, and can read a PDF or image you send it — all scoped to that user's permissions.
How do we get started?
Book a demo below. We'll set up your agency, import your team, and walk you through it — no credit card required to start.
See my-crm on your own pipeline
Book a 20-minute walkthrough. We'll set up your agency, show you the lead flow, listings, reports and the AI assistant — and answer anything specific to your team.
- A tailored walkthrough for your agency
- Import your team and see the roles in action
- No credit card, no obligation